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Should you build a custom app or buy software?

2 min readBy Brendon Whiting, Founder · 1 January 2026

Buy if a product exists for your job, because someone else maintains it, secures it and keeps it current. Build when your process is genuinely unusual or when the available products are far larger and costlier than you need, and only when you can answer who maintains it in three years.

The instinct to build is usually driven by a real frustration: every product evaluated does ninety per cent of what is needed and gets the last ten per cent wrong. That is a legitimate annoyance and it is rarely a good enough reason. The ninety per cent is maintained by a company with a support team, a security programme and a roadmap, and the ten per cent gap can often be closed by adjusting the process or bridging with a small automation rather than by owning an entire application.

The cost comparison that misleads is build price against subscription price. Custom software is not a purchase, it is an ongoing commitment: it needs maintaining as the platforms beneath it change, securing, backing up, and eventually rewriting. None of that is in the original quote and all of it lands on someone. Compare across five years with maintenance included, and the arithmetic usually favours buying by a wider margin than expected.

Where building genuinely wins is when your process is your competitive advantage, or when it is so unusual that the products designed for it are enterprise-scale and priced accordingly. If you go that way, protect yourself with three conditions in writing before work begins: documentation and source code belong to your business, the platform is mainstream enough that other people can work on it, and there is a clear answer to what happens if the developer becomes unavailable. If you want the two options weighed honestly against your actual process, call 1800 456 567.

Weigh it before anyone writes code

We assess whether an off-the-shelf product covers your process, and build only where it genuinely does not, with documentation you keep.

Frequently asked questions

Only if you count the build alone, which is the mistake. Custom software needs maintaining, updating as platforms change, securing, backing up and eventually rewriting, and none of that appears in the original quote. Compare the total across five years including someone's ongoing time, and subscriptions usually win.

They genuinely lower the cost of building and do not remove the maintenance question. A Power App is easier and faster to create than traditional development, and it still needs an owner, documentation and someone able to change it. Treat low-code as cheaper building rather than as building without consequences.

Insist that documentation, source code and access sit with your business rather than the developer, in writing, before work starts. Use mainstream platforms rather than unusual ones so other people can pick it up. And ask directly what happens if they are unavailable, because the answer tells you what you are actually buying.

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